Friday, July 14, 2006

Java for Justice

Herein may be the strongest initiative yet. Not the largest, but these folks particulairly target the most remote mountain villages and arguably the poorest farmers. These farms are also the highest altitude, fortuitously resulting in the highest quality hand picked beans. Difficult to bring to market, due to their remoteness, and not yet fully certified due to that poverty, the coffee is yet chemical free, naturally cultivated, shade grown and at acquired at greater than Fair Trade prices.

The lower than market price and exceptional quality to the consumer, together with a fund raising opportunity for the sponsoring and supporting organizations, drive a dynamic group forming network with a truly unique selling proposition.

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