Social Entrepreneurship

These mountain people are poor but industrious. Descendants of the Mayan, coffee has been their traditional way of life. The modern era, however, does more to exploit them than reward their enterprise. It is a sub-optimal unpleasant equilibrium from which they have taken only the smallest cut, often breaking even or worse. They do not usually speak Spanish, so they are yet further disadvantaged in their efforts.

The Sustainable Coffee movement, The Fair Trade Federation, CRS and companies like Earth Friendly form a social entrepreneurship that is changing that equilibrium for the better.